Recurring subscription burden
A carrier should not keep paying a large software fee forever simply because the initial implementation is complete.
Early-adopter program now open
The transportation management system built for how you run freight.
One-time implementation
A setup built around your carrier
Separate carrier environment
Your company, your data, your workflows
Optional ongoing support
Choose the support your team needs
Fictional demonstration data
Dispatch command center
Your fleet. Your routes. One clear view.
Plan recurring and one-time work, assign drivers and equipment, and follow stop timing and operational status in a workspace configured around your carrier.
Built after experiencing expensive recurring subscriptions, difficult implementations, rigid workflows, and oversized systems filled with features an operation may never use.
Early-adopter implementation
$8,500 one time
Carrier-tested workflows
Isolated company data
Configurable operations
Built by freight operators
ELD and telematics integrations
Your ELD can stay in place while your TMS fits your operation.
Integration options can connect supported ELD and telematics data to your customizable trucking management software. Available data, write access, account requirements, and approval processes vary by provider.
Samsara TMS integration
Motive TMS integration
Geotab TMS integration
Verizon Connect TMS integration
Omnitracs TMS integration
EROAD TMS integration
Platform Science TMS integration
Compatibility is confirmed before implementation. Provider names describe potential interoperability and do not imply endorsement or affiliation.
Why I created it
I needed software that adapted to the carrier, not the other way around.
I created this platform from the perspective of an asset-based carrier. I understood the dispatch board, driver assignments, recurring routes, customer-specific billing, equipment decisions, and daily exceptions because I was already working through them.
The established TMS options were powerful, but they often came with a significant recurring subscription, a disruptive implementation, rigid workflows, and an overwhelming number of features we did not need.
I did not want the biggest system. I wanted the right system, one that could be configured around the way the company actually operates.
Every carrier gets a separate platform configured around its fleet, customers, terminology, processes, billing rules, and existing technology.
Fully customizable. Purposefully focused. Built from operations.
Implementation disruption
The system should be mapped to the operation carefully, tested with real scenarios, and introduced without turning the business upside down.
Rigid workflows
Fields, screens, terminology, approvals, and billing logic should reflect how the carrier works instead of forcing every company into the same mold.
Too much unused software
Carriers should not navigate dozens of modules they never asked for. The platform stays focused on the tools that create value for that operation.
Operational proof
Built inside the work, not inside a sales demo.
The platform was shaped around an operating asset-based carrier with real routes, customers, drivers, equipment, billing rules, and daily exceptions. That operating environment became the first case study and the reason the product remains configurable instead of forcing every carrier into one model.
Case study foundation
One connected operating environment for dispatch, drivers, billing, equipment, and route profitability.
Real dispatch workflows
Recurring routes, one-time work, assignments, stops, timing, and exceptions were modeled from daily carrier operations.
Customer-specific billing
Linehaul, mileage, fuel surcharge, accessorials, and customer references stay connected to the operational record.
Asset-based decisions
Drivers, vehicles, trailers, route requirements, and mixed-fleet realities are treated as operating inputs, not afterthoughts.
Profitability context
Revenue, driver pay, miles, and operating assumptions can be reviewed alongside the work that created them.
The right fit
Customizable trucking management software for carriers that do not fit generic systems.
This platform is designed for asset-based teams with real operational exceptions, not brokerages searching for another load board or large fleets looking for a standardized enterprise rollout.
Asset-based carriers with approximately 10–75 vehicles
Dedicated, recurring, expedited, courier, local, or multi-stop operations
Mixed fleets using cars, vans, box trucks, tractors, and trailers
Teams already using an established ELD or telematics provider
Companies using QuickBooks Online or structured accounting exports
Carriers with customer-specific billing and reporting requirements
Carriers seeking customizable trucking management software without enterprise bloat
Product experience
One connected view of the work.
Dispatch, driver workflows, billing, and profitability come together in one operating view configured around the way your carrier works.
Invoice readiness
Billing workspace
Turn completed work into invoice-ready customer billing with flexible billing periods, supporting documents, and clear review states.
Fictional demonstration data
Schedule & availability
Driver scheduling
See availability, shifts, route assignments, and approved time off in one weekly planning view.
Fictional demonstration data
Revenue, cost & margin
Route profitability
Review revenue, operating cost, margin, and customer profitability alongside the work that produced it.
Fictional demonstration data
Core capabilities
From route creation to billing readiness.
Keep the tools you already trust while connecting the operational steps that create avoidable re-entry, delays, and missed information.
Customizable dispatching software
Configure recurring or one-time routes, multi-stop work, driver and equipment assignments, and daily exceptions inside a focused, customizable TMS workspace.
Connected fleet visibility
Connect your current ELD or telematics provider to reduce duplicate entry and keep route, vehicle, and operational data working together, subject to API compatibility.
Billing that matches the customer
Handle linehaul, mileage, fuel surcharge, accessorials, customer references, and specialized billing formats without forcing every account into one template.
Secure customer shipment portal
Give authorized customer contacts secure, read-only access to their Bill-To shipments, including shipment details, current status, ETAs, documents, and invoice information.
QuickBooks Online integration
Move approved invoice data into QuickBooks Online and keep shipment, billing, and accounting records connected without re-keying completed work.
Driver-ready workflows
Give drivers a clean mobile experience for schedules, route information, BOL details, signatures, and time-off requests.
Operational profitability
Bring revenue, driver pay, total miles, billable miles, and operating assumptions together for clearer route-level decisions.
Automation without losing control
Automate repetitive steps while preserving manual overrides for the exceptions that are part of real freight operations.
Implementation pricing
Own the implementation. Choose the support.
The initial configuration is sold as a one-time implementation. Ongoing maintenance from Boutcher Digital Solutions is available, but it is not required.
Third-party costs
Application hosting and any domain, ELD, accounting, mapping, messaging, or API charges are paid directly by the carrier and are not included in the implementation fee.
Qualifying early adopters
Early-adopter implementation
$8,500
One-time implementation fee
Standard implementation
$13,000
Save $4,500
Typical launch scope includes
Company branding and carrier-specific configuration
Customer, location, driver, and equipment setup
Dispatch and recurring-route workflows
Supported ELD or telematics integration
Driver-facing mobile workflows
Billing, fuel-surcharge, and QuickBooks Online configuration
Customer portal for shipment details, ETAs, documents, invoice data, and reporting
Implementation training and launch support
Early-adopter availability is limited to carriers that meet the operational and integration fit for the launch program. Final scope is confirmed before work begins. New or unusually complex integrations may require separate pricing.
A controlled rollout
Built around your operation, not installed blindly.
01
Operational review
We map how your dispatch, driver, equipment, billing, and customer workflows operate today.
02
Configuration
Your environment is branded, configured, and connected to the systems included in the agreed scope.
03
Validation
Your team tests real scenarios, confirms exceptions, and validates the information that matters before launch.
04
Launch & training
We train your team, move the configured system into service, and provide post-launch implementation support.
Frequently asked questions
Clear expectations from the start.
Is this a replacement for my ELD?
No. The platform connects operational workflows to a supported ELD or telematics provider. Your certified provider remains the system responsible for electronic logs and regulated ELD functions.
Does every carrier receive the same setup?
No. Each carrier receives a separate branded environment with its own data, credentials, users, workflows, and approved integrations.
Are there recurring fees from Boutcher Digital Solutions?
The implementation is a one-time fee. Ongoing maintenance is optional. The carrier remains responsible for application hosting and any third-party platform, API, domain, messaging, or accounting costs.
Can you integrate my current ELD provider?
Potential options include Samsara TMS integration, Motive TMS integration, Geotab TMS integration, Verizon Connect TMS integration, Omnitracs TMS integration, EROAD TMS integration, and Platform Science TMS integration. Available data, write capabilities, account requirements, and approval processes vary, so compatibility and scope are confirmed before the project begins.
What can customers see in the customer portal?
Authorized customer contacts receive secure, read-only access limited to their Bill-To shipments. Depending on the configured scope, they can review shipment details, current status, ETAs, documents, and invoice information without access to another customer's data.
Does the platform integrate with QuickBooks Online?
Yes. Approved invoice data can be sent to QuickBooks Online using carrier-specific customer, item, and billing mappings. QuickBooks remains the accounting system of record, while the TMS keeps the operational and billing details connected to each shipment.
What qualifies an early adopter?
Early-adopter projects must be a strong operational and integration fit, stay within the defined launch scope, and participate in structured feedback during implementation.
How is this different from a standard TMS?
Many TMS products begin with a standardized feature set and ask the carrier to adapt. Winnie TMS Freight Platform is configured around the carrier's terminology, dispatching workflow, billing rules, equipment, customers, and supported integrations. It is customizable trucking management software and customizable dispatching software built for the operation using it.